By Michael Damico

Spring is right around the bend, and requests for landscaping websites are pouring in! The common trend of all of the inquiries from business owners is, 'What do you need from me to make a great looking website?' The requirements are the same for small and large landscaping companies who want a website designed.

Landscaping Services

Landscaping and IT/Web work are a lot of like. Generally speaking, a landscaping company can do just about every service, but has some specialties they prefer whether it's because they get a better return on those jobs, or because those jobs are recurring (think lawn maintenance, trimming). In order to leverage your ranking on search engines, be sure to list your core services that you want to promote on your website. Written content that is keyword rich helps, but recurring posts on social media outlets about landscaping trends will help boost your ratings (see my article 2014 - The Year of Content Marketing)

Project Portfolio

Statistically speaking, the most requests for landscaping services come after a website visitor has viewed the companies project portfolio or photo gallery. Once prospective customers see images of the past work that the company has done, the more inclined they are to contact the landscaping company for work. Be sure to take plenty of pictures of before and after projects to be used in a rotating image gallery. Consider a couple of pictures of your crew actually performing the jobs.

Free Estimates

A free estimate form is a great way for a potential client to get a feel for what it will cost them for landscaping services. This form can be as simple as a contact form they will fill out with information required for the company to get in touch. Some companies prefer to have complete forms that a lead can fill out that describes the services they are interested in, the approximate square footage of the area in question, as well as the number of trees they want trimmed. This paints a clear picture for the landscaping company, so they can provide an accurate quote for the work to be done.